Employee Satisfaction and Motivation in London Retail Dissertation

Employee ecstasy and Motivation in London Retail - Dissertation ExampleTable of Contents Executive Summary 2 Table of Contents 3 1. Introduction . 5 1.1 Purpose of the Study 6 1.2 Research Objectives . 6 1.3 Rationale for Choosing the Research Topic . 6 1.4 context and Limitations .. 7 2. Literature Review ... 8 2.1 Motivational Theories .. 9 2.1.1 Content Theories 9 2.1.1.1 Maslows Hierarchy of Needs ... 9 2.1.1.2 Alderfers ERG Theory . 12 2.1.1.3 Herzbergs Motivator-Hygiene Theory . ... ... 15 2.1.3 Summary of Theory in Practice . 15 2.2 Importance of Keeping Each Employee Motivated and Satisfied with their Work .... 17 2.3 Factors that May Increase or Decrease Each Employees Work Satisfaction . 21 2.4 Factors that May Increase or Decrease Customer Satisfaction 21 2.5 Strategic Ways on How Employees can be Motivated in Increasing the Quality Service They Give to the Companys Customers 22 2.6 Theoretical Framework 25 3. Research Methodology 26 3.1 Research Method Design .. 26 3.2 Research Questionnaire Design 28 3.3 Research ethics . 29 4. Research Findings and Analysis .. 29 4.1 Part I Demographic Profile ........................................................................ 29 4.2 Part II Employees Work Attitude and Behaviour .................................... 31 4.3 Part III Relationship between Dependent and Independent Variables ..... 32 5. Conclusion and Recommendations ...................... 36 References 38 - 45 Appendix I Research travel along Questionnaire